I WORKED HARD
TO CREATE
MIXED MEDIA EXHIBITIONS
DI BRUNO BROTHER'S:
DELIVER THE EXPERIENCE
OREO RESPONSIVE WEBSITE REDESIGN
IT HAS TO BE HEINZ
Condiments are never the star of the show: they’re what goes on the side. To continue as the most chosen brand, Heinz needs to establish itself as the main event.
For this assignment, students were tasked to apply creative thinking, art direction, and design execution to increase brand awareness and brand loyalty. This campaign should make Heinz relevant for the new generation as it has been for previous generations.
I decided to put Heinz on display as the main attraction.
Skills: food photography, photoshop, design, illustrator
HENNESSY BLACK
A well art directed campaign hits the perfect balance of unity and variety. For this project, students were tasked with finding, conceptualizing and designing new ads that could be continuations of an existing campaign for any alcohol brand. I chose Hennessy Black as my choice of alcohol.
While the messaging and concepts serves the same purpose, but the design has changed to align with the main idea.
Skills: InDesign, Illustrator, Photoshop, Art Direction, Visual Communication
GET OUT THE VOTE, 2020
DIGITAL EXHIBITIONS
For this project, students were encouraged to create voting posters for AIGA, during the upcoming 2020 election. The creative brief challenged us to apply design tools and creative thinking to motivate the American public to register and turn out to vote in the general election, all while being nonpartisan.
I created this poster to not only encourage everyone to vote for themselves, but also as a reminder for people to get out and vote for the sake of those that may not be able to.
Skills: Illustrator, creative thinking, graphic design
As part of a full comprehensive advertising campaign for Di Bruno Brothers, students were competing with each other to promote Di Bruno Brother’s food app. By way of “Delivering the Experience”, I created a fully redesigned app to reintroduce the brand to online consumers. This newly designed app allows audiences to easily digest with easily clickable buttons, categorized sections, promotional content, and easy add to cart functions.
Skills: Abode XD, Illustrator, Art Direction, UX/UI
In today's culture of mobility and instant gratification, it is extremely important for a brand's voice to be carried through all vessels that a website can be viewed - computer, tablet and phone. I chose Oreo as my snack of choice and redesigned their website to make it more consistent across the different media channels. This project was fully designed using Adobe’s XD application with some functionality features to allow you to explore more of how this site would function. Bon Appétit!
Skills: UX/UI, Adobe XD, Web Design, Branding
Check it out HERE!
